When a company grows old often times they want to update their look. Many times it’s because the current style is stale, there is a need to increase brand awareness or the company is seeking to reach a new demographic. Regardless of the reasoning the results are often times much better than what they had before. Such is the case with Redhook Ales. This March, marks the 30th anniversary of the Redhook brand, which was founded in Seattle during the early 1980’s by Paul Shipman and Gordon Bowker – the latter of which helped to found another Seattle giant: Starbucks.
History aside, Redhook wanted to honor its 30 years of excellent beers with a complete overhaul of their design – they even went with a new bottle! The new label design places more emphasis on the Redhook logo, which was second to the name of the respective beer on previous bottles. Additionally, each style of beer has its own character quietly displayed in the mountain silhouette behind the Redhook logo with a separate color being utilized as the background beyond that.
Redhook remains atop the craft brewing world(despite being partly owned by Anheuser Busch) alongside other giants like Sierra Nevada and Widmer and with their new look will most likely remain among many a beer drinkers favorite brews.