Sleek minimalism, a contemporary sans-serif typeface and clear communication of what you’re actually about to consume, make this design a real beauty.
Designed for Australia’s McLaren Vale Beer Company by design firm Parallax out of Adelaide, Vale Ale and Vale Lager are almost identical in look and feel (the label’s textured!) though each beer receives its own color treatment on the label. Regardless of this one difference the branding is cohesive and complete, and McLaren Vale Beer Co is quickly becoming Australia’s favorite beer.
“Vale Ale was developed to position the beer from one of Australian’s premier wine regions as a completely new, contemporary and different brand to the category norm. To quickly get noticed, Vale Ale had to claim its own brand space immediately. It is now joined by Vale Dry, and McLaren Vale Beer Company is the fastest growing beer company in Australia.”
All images courtesy of Parallax, used with permission