Beautiful Beer: William B. Allen by Trace Thoma

Though William B. Allen is merely a “fictitious” brewery based in Broomfield, Colorado, with “other locations” in Oklahoma and Nebraska – the packaging designed to showcase their 6 signature beers is so believable you can almost taste the hops roaming across your palette.

Created by Trace Thoma,(He even created an “annual report” on the William B. Allen brand) this unique take on a the “family reunion” style of six-pack is designed to highlight each individual beer style in a never before seen hexagonal shaped box. Once separated, each panel tells the consumer a little about the beers contained within.

As a bonus, the bottom of the package doubles as a coaster for use when enjoying the beers. Again, this is merely a concept and there is no such brewery or brewer by the name William B. Allen, but I would love to see this type of packaging on the store shelves as it is very different from anything currently on the market.

Advertisements

Published by

J.S. Lewis

Beer advocate. Beer lover. Beer enthusiast. I also care for water.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s