Beautiful Beer: William B. Allen by Trace Thoma

Though William B. Allen is merely a “fictitious” brewery based in Broomfield, Colorado, with “other locations” in Oklahoma and Nebraska – the packaging designed to showcase their 6 signature beers is so believable you can almost taste the hops roaming across your palette.

Created by Trace Thoma,(He even created an “annual report” on the William B. Allen brand) this unique take on a the “family reunion” style of six-pack is designed to highlight each individual beer style in a never before seen hexagonal shaped box. Once separated, each panel tells the consumer a little about the beers contained within.

As a bonus, the bottom of the package doubles as a coaster for use when enjoying the beers. Again, this is merely a concept and there is no such brewery or brewer by the name William B. Allen, but I would love to see this type of packaging on the store shelves as it is very different from anything currently on the market.


Published by

Jeffrey Lewis

Dad x 4️⃣, Visual Designer #UI #Brand @impulsecreative, Communication Design via @csumb

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