Corona Tries To Salvage Taste With New Bottles

Attention Canadians: Please be on the look out for the following ‘flavor enhancing’ bottles from Modelo Molson Imports.

Though this is only packaging aimed at the summer season and will probably disappear as soon as the temperature drops(just how long is the summer season in Canada), it would probably benefit Modelo Molson to use opaque bottles for their portfolio of beers. Though I guess their brands aren’t really created to be savored or enjoyed for more than minute. Or at least not longer than the time it takes to successfully complete a kegstand.

Designed by Shikatani Lacroix these special edition bottles(which I actually really like) were supposedly created to “help consumers find their happy place, wherever and whatever that may be.” Featuring relaxing imagery such as mountains, lakes, and beaches the designs are targeted at reminding you that Corona is “an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.”


I used to approach Corona at the grocery store, but that was before my tastebuds had matured and acquired some integrity. Back when they were just starting out and shiny golden liquid in a clear container looked appealing. Ha! Silly tastebuds. You damn idiots.

All images property of Shikatani Lacroix


Published by

Jeffrey Lewis

Dad x 4️⃣, Visual Designer #UI #Brand @impulsecreative, Communication Design via @csumb

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