Vintage Beer Propaganda

An advertisement that possibly still rings true today. The best part? The phrase “beverages of moderation.” Some of us have neglected to remember that little part.


From the text:

“The winter wind pokes icy fingers at the window panes. Mittens, sock and ski-boots sit drying on the hearth. The ruddy fire-light flickers over glowing healthy faces.

The day’s runs and jumps, and spills too, are re-lived once again… over glass of richly mellow beer and ale.

Nothing adds more to the simple pleasure of such an evening than a glass of beer or ale.

Made from Nature’s wholesome grains and hops, beer and ale are so deeply satisfying, so delightful to your taste.

Called by men, since the dawn of time, the “beverages of moderation” these two brews can do so much to make your hours of leisure more restful, more relaxing.

More and more, in these difficult days, Americans are realizing that beer and ale… with their nutritious ingredients, their gentle nature, their matchless flavor… belong to a wholesome and balanced way of life.”

Cheers!

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Published by

J.S. Lewis

Beer advocate. Beer lover. Beer enthusiast. I also care for water.

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