Crafty Charlatans Would Have You Believe Their Beer is Better

CraftBeer.com and the Brewers Association offer this neat list of those American brewers, who would have you believe their beer is independently owned, well crafted and/or small in size. Well the word’s out, again. You should probably avoid these brands at all costs, despite the sale on the 36 pack. Click the image for a larger view.

Brewers
CraftBeer.com asks:
Who brewed that beer you’re drinking? Is it craft…or crafty?
In other words, is it a product of a small and independent brewer, or is it from a crafty large, multinational brewer, seeking to capitalize on the mounting success of today’s small and independent craft brewers?

AB InBev Develops Beer For Children, Recovering Alcoholics

It’s been touted as a “watered-down lemon Fanta” and “sweet dish soap” by taste testers, but the truth of the matter is, what do kids say about Ab InBev’s latest product: Hoegaarden 0,0 (or H-Zero)? Afterall, a sparkling beverage with a hint of lemon flavor(and of course 0.0% alcohol) would only be developed for children, right? The colorful packaging looks like any other soda on the store shelves, and of course we all know the 11-18 year old demographic loves shiny, fancy products; so the question is: “Why is Hoegaarden 0.0 being called ‘beer’?”

Continue reading AB InBev Develops Beer For Children, Recovering Alcoholics

Beautiful Beer: Redhook Rebrands

When a company grows old often times they want to update their look. Many times it’s because the current style is stale, there is a need to increase brand awareness or the company is seeking to reach a new demographic. Regardless of the reasoning the results are often times much better than what they had before. Such is the case with Redhook Ales. This March, marks the 30th anniversary of the Redhook brand, which was founded in Seattle during the early 1980’s by Paul Shipman and Gordon Bowker – the latter of which helped to found another Seattle giant: Starbucks.

History aside, Redhook wanted to honor its 30 years of excellent beers with a complete overhaul of their design – they even went with a new bottle! The new label design places more emphasis on the Redhook logo, which was second to the name of the respective beer on previous bottles. Additionally, each style of beer has its own character quietly displayed in the mountain silhouette behind the Redhook logo with a separate color being utilized as the background beyond that.

Redhook remains atop the craft brewing world(despite being partly owned by Anheuser Busch) alongside other giants like Sierra Nevada and Widmer and with their new look will most likely remain among many a beer drinkers favorite brews.

Near Beer

I always opt to be on beer rather than near it, still others prefer only getting close. Doesn’t surprise me AB makes it to the top spot in this category either.

Via Wikipedia

Originally, “near beer” was a term for malt beverages containing little or no alcohol (less than 0.5% ABV), which were mass-marketed during Prohibition in the United States. Near beer could not legally be labeled as “beer” and was officially classified as a “cereal beverage”.[13] The public, however, almost universally called it “near beer”.

Today, the term “near beer” has been revived to refer to modern non-alcoholic beer.[citation needed]

The most popular “near beer” was Bevo, brewed by the Anheuser-Busch company. The Pabst company brewed “Pablo”, Miller brewed “Vivo”, and Schlitz brewed “Famo”. Many local and regional breweries stayed in business by marketing their own near-beers. By 1921 production of near beer had reached over 300 million US gallons (1 billion L) a year (36 L/s).