Beautiful Beer: Brewery Ommegang Finds Continuity

Brewery Ommegang’s old look left much to be desired. On the shelf they didn’t really stand out and at first glance the consumer could be hard pressed to tell if their offerings were in fact from the same brewer. Fortunately, it is 2012 and beer brands seem to be getting new looks a lot more often.

Poor Old Ommegang. At lest they had taste covered!

Continuity and cohesion. I’ll drink to that!

Designed by Duffy & Partners Ommegang’s new look has a lot going for it. First off, while the old labels were very Belgian, they lacked a certain cohesion. There was nothing signifying them as products from the same company. The new look certainly captures Belgian elements and can probably be described as modern Belgian. The look of the Ommegang name has been updated as well, and features a more robust and commanding appeal. Moving from a sans-serif, to a sans-serif blackletter hybrid the design just feels more appropriate.

RAWR! In a sophisticated way.

The Ommegang lion has been given a facelift as well. Previously, the lion had a more illustrative feel, while the new feels more contemporary and symbolic. With the addition of the plaid coloring within the lion, the packaging is complete.

A philosphy in branding.
My favorite part of the Ommegang re-branding has to be the silhouettes that adorn each of the individual beer labels. They lend movement and character, and again provide cohesion and continuity. Both important marketing weapons in an ever-growing craft beer market where brands must stand out both in taste and in style.


Beautiful Beer: American Brewing Co.

The designs here speak for themselves. Crafted by Taphandles out of Seattle, Washington – all they do is beer branding – the design for American Brewing Co. is both streamlined and fun.

Bold streaks of color represent each style of beer brewed by the company and the tie in between bottle art and taphandle design makes for an overall pleasing look and feel; one which will probably beckon you to try American Brewing’s beer next time you’re at your favorite beer bar or bottle shop.

Opened in January 2011, American Brewing Company brews four beers: American Blonde, Breakaway IPA, Ed’s Red, and Caboose Oatmeal Stout. Three of which can be seen in this post. I am excited to see what the label for Ed’s Red will look like. Regardless, I am sure it will fall in line with the other labels and continue to facilitate an image of classic Americana meets slick vector pop art.

Beautiful Beer: 10 Barrel Brewing By The Beautiful Design

10 Barrel Brewing Company is situated in one of the beer meccas of the American craft beer scene: the Pacific Northwest – truly a pristine place. Everything seems to be green, and wet.

The PNW is also a huge hop growing region. So much so that Washington state’s Yakima Valley accounts for close to 75% of all hop acreage in the United States. Dank!

Anyway, 10 Barrel is in Bend, Oregon a quaint little town also home to Deschutes and a handful of other microbreweries. They recently needed to update their brand and present a concise look for all of their brews to the consumer. Enter Portland based design firm The Beautiful Design a.k.a. Chad DeWilde. With a bold typeface and a nearly monochromatic color palette, 10 barrel now has great labels to pair with what seems to be great beer. Check out the groovy tap handles below.

Corona Tries To Salvage Taste With New Bottles

Attention Canadians: Please be on the look out for the following ‘flavor enhancing’ bottles from Modelo Molson Imports.

Though this is only packaging aimed at the summer season and will probably disappear as soon as the temperature drops(just how long is the summer season in Canada), it would probably benefit Modelo Molson to use opaque bottles for their portfolio of beers. Though I guess their brands aren’t really created to be savored or enjoyed for more than minute. Or at least not longer than the time it takes to successfully complete a kegstand.

Designed by Shikatani Lacroix these special edition bottles(which I actually really like) were supposedly created to “help consumers find their happy place, wherever and whatever that may be.” Featuring relaxing imagery such as┬ámountains, lakes, and beaches the designs are targeted at reminding you that Corona is “an approachable, confident, smart, timeless, easy going and fun loving premium quality brand.”


I used to approach Corona at the grocery store, but that was before my tastebuds had matured and acquired some integrity. Back when they were just starting out and shiny golden liquid in a clear container looked appealing. Ha! Silly tastebuds. You damn idiots.

All images property of Shikatani Lacroix

Beer Art

As I’m sure you’re aware I have an affinity for craft beer. By the same token, I have an even stronger passion for art and design. On this blog I occasionally like to step away from focusing on the taste of beer, to highlight the world about beer – hence my Beautiful Beer series where I feature a particular beer’s packaging design and/or artwork. Today’s post falls along those same lines… somewhere.

Dogfish Head Commission

Continue reading Beer Art

Infographic: Beer Production In America

Designed by Jessi Rymill in collaboration with William Bostwick for their book Beer Craft, the infographic below shows that now, more than ever, is the “golden age” for beer.

Now whether this is the golden age or not, the fact remains that the average person now lives within 10 miles of a craft brewery, making access to high quality suds so much easier than in years past. Get out and have a pint.

Click to enlarge

Simple design. Important concept. Makes me thirsty.

Beautiful Beer: Stone Brewing Arrogant Bastard By Thanh Nguyen

As a recent graduate of California State University Northridge with a BA in Graphic Design, Thanh Nguyen already has an impressive portfolio. Of his recent works, his redesign of Stone Brewing‘s Arrogant Bastard Ale has garnered the most praise and recognition from his peers and industry leaders alike.

Continue reading Beautiful Beer: Stone Brewing Arrogant Bastard By Thanh Nguyen