Brewery Ommegang’s old look left much to be desired. On the shelf they didn’t really stand out and at first glance the consumer could be hard pressed to tell if their offerings were in fact from the same brewer. Fortunately, it is 2012 and beer brands seem to be getting new looks a lot more often.
Designed by Duffy & Partners Ommegang’s new look has a lot going for it. First off, while the old labels were very Belgian, they lacked a certain cohesion. There was nothing signifying them as products from the same company. The new look certainly captures Belgian elements and can probably be described as modern Belgian. The look of the Ommegang name has been updated as well, and features a more robust and commanding appeal. Moving from a sans-serif, to a sans-serif blackletter hybrid the design just feels more appropriate.
The Ommegang lion has been given a facelift as well. Previously, the lion had a more illustrative feel, while the new feels more contemporary and symbolic. With the addition of the plaid coloring within the lion, the packaging is complete.
My favorite part of the Ommegang re-branding has to be the silhouettes that adorn each of the individual beer labels. They lend movement and character, and again provide cohesion and continuity. Both important marketing weapons in an ever-growing craft beer market where brands must stand out both in taste and in style.
The designs here speak for themselves. Crafted by Taphandles out of Seattle, Washington – all they do is beer branding – the design for American Brewing Co. is both streamlined and fun.
Bold streaks of color represent each style of beer brewed by the company and the tie in between bottle art and taphandle design makes for an overall pleasing look and feel; one which will probably beckon you to try American Brewing’s beer next time you’re at your favorite beer bar or bottle shop.
Opened in January 2011, American Brewing Company brews four beers: American Blonde, Breakaway IPA, Ed’s Red, and Caboose Oatmeal Stout. Three of which can be seen in this post. I am excited to see what the label for Ed’s Red will look like. Regardless, I am sure it will fall in line with the other labels and continue to facilitate an image of classic Americana meets slick vector pop art.
When a company grows old often times they want to update their look. Many times it’s because the current style is stale, there is a need to increase brand awareness or the company is seeking to reach a new demographic. Regardless of the reasoning the results are often times much better than what they had before. Such is the case with Redhook Ales. This March, marks the 30th anniversary of the Redhook brand, which was founded in Seattle during the early 1980’s by Paul Shipman and Gordon Bowker – the latter of which helped to found another Seattle giant: Starbucks.
History aside, Redhook wanted to honor its 30 years of excellent beers with a complete overhaul of their design – they even went with a new bottle! The new label design places more emphasis on the Redhook logo, which was second to the name of the respective beer on previous bottles. Additionally, each style of beer has its own character quietly displayed in the mountain silhouette behind the Redhook logo with a separate color being utilized as the background beyond that.
Redhook remains atop the craft brewing world(despite being partly owned by Anheuser Busch) alongside other giants like Sierra Nevada and Widmer and with their new look will most likely remain among many a beer drinkers favorite brews.